In a partnership with ‘The Wish Effect’ in Disneyworld Florida, parents and children could learn more about Make-a-Wish Foundation’s mission with an AR-enabled digital scavenger hunt. Participants could collect 3 different rarities of kids’ paintings and donate via a fully functional marketplace. The top players were displayed on a leaderboard and had the chance to use the social sharing function to encourage others to donate. The hunt was on for 48h and had children running around collecting 3D models of their own artistic creations spread throughout Disneyworld.

This campaign saw great success with over 65% of the conference attendants participating which resulted in over 802 pieces of children’s artwork being picked up and over $3,500+ in donations were generated.

Press:

Art Hunt Video