In a partnership with Gucci and Verizon to create an immersive fashion experience, I worked as the creative lead and helped develop the design direction and concept for this project. The idea was to create a new and immersive fashion experience through utilisation of Web3 technology. Users would begin the experience by grabbing from a selection of adidas x gucci branded products directly from a digital billboard by simply pointing their phone camera at it - this digital object would then give the user access to a suite of unique functionality, such as being able to place and interact with the item in Augmented Reality (AR) and discover details about where it was made, the materials used, etc. They would also gain access to a product guide where they could purchase exclusive items via a marketplace.

Users could also scan a QR code found on a physical hat which would give them a “Digital Twin” version, providing them with details on where the hat was made, how long it had been in production and providing access to a digital twin version which could be used as a custom Snapchat filter.

This project is actively being used as a demo by Verizon and Gucci at various pop-up events and has generated significant interest within the fashion industry.

Press:

Adidas Exploring Further Web3 Utility